Independent consultancy · Geneva

Crafting brand reputation & building experiences that bring people together

Senior-level marketing, events and partnerships for firms, family offices and start-ups. Swiss precision, an international perspective, and one person accountable from first brief to final detail.

Portrait of Tatiana Schmid, independent consultant, House of Motion Studio
Tatiana Schmid · Independent Consultant
Clients include
  • Family offices
  • Lifestyle & sport brands
  • Food & tech start-ups
  • Hospitality & wellness
Services

Three disciplines, one point of contact

Most mandates sit where these meet: a rebrand that needs a launch event, a partnership that needs a story, a team that needs senior support without adding headcount.

Marketing & Communications

Positioning and identity that hold up in front of a discerning audience, then the content to carry them.

  • Positioning & rebranding
  • Presentation decks & stationery
  • Websites & digital interfaces
  • Content, newsletters & social media

Events & Experiences

Premium events designed and delivered end-to-end, from concept and budget to the last guest leaving.

  • Client & partner events
  • Launches & flagship gatherings
  • Retreats, incentives & MICE
  • Trade fairs & exhibitor stands

Partnerships & Special Projects

Relationships with partners and sponsors built with care, and the projects that fit no one's job description.

  • Partner & sponsor relations
  • Co-branding & collaborations
  • Sponsoring strategy
  • Ad-hoc & interim mandates
Selected work

Recent mandates, described with discretion

Client names stay private. The scope of each project is shown below; details are shared in conversation.

Geneva family office

A complete identity for a private, long-established house

Repositioning and rebranding, carried through every point where clients meet the office, from the first presentation to daily e-banking.

  • Positioning
  • Rebranding
  • Presentation deck
  • Website
  • E-banking interface
  • Stationery
Lifestyle sport brand

A consistent voice for an active, community-led brand

Communication strategy and its delivery across owned channels, written to sound like the brand every time.

  • Strategy
  • Newsletter
  • Social media
Foodtech start-up

From positioning to the trade-fair floor

Brand foundations, website and events for a young company, with sponsoring and social media to build its first audience.

  • Positioning
  • Branding
  • Website
  • Event management
  • Sponsoring
  • Social media
Wellness concept

A new hospitality concept, built from the name up

Brand identity, website and social presence for an intimate wellness format, and the management of its events.

  • Branding
  • Website
  • Social media
  • Event management
Approach

A clear process, kept light

Three stages, one point of contact. You always know what comes next.

  1. i.

    Discovery

    Goals, audience and constraints. Scope, timing and budget agreed upfront.

  2. ii.

    Concept

    A focused proposal with a clear direction, ready to share and sign off internally.

  3. iii.

    Delivery

    End-to-end execution, with suppliers, partners and your team coordinated.

ProjectA defined scope, timeline and fee: a rebrand, a launch, an event.

Monthly retainerOngoing senior support, without a full-time hire.

“Tatiana managed every aspect of our communications impeccably: remarkably fast and entirely reliable. Her energy and initiative made it effortless to take our brand to the next level.”

CEO · Geneva family office
About

Tatiana Schmid

For more than nine years, I have worked across luxury hospitality, premium lifestyle brands and the MICE sector, on both sides of the brief. I founded House of Motion Studio to give firms, family offices and start-ups direct access to that experience, without agency layers in between.

I work in French, English and German, and I bring the same standard to a family office's stationery as to an event for three thousand guests.

Equally at ease in a boardroom on the Quai du Mont-Blanc and on a Hyrox start line. Usually with the next destination already in mind.

  • EducationEHL Hospitality Business School, Lausanne
  • ExecutiveIMD, Strategic Partnerships certificate
  • Experience9+ years in luxury hospitality, premium lifestyle brands & MICE
  • LanguagesFrench · English · German
Enquire

Tell me about your project

Share a few lines about what you have in mind. I reply personally within two working days, usually with a few questions and a time to talk.

Or write directly hello@houseofmotion.world
Area of interest